I'm a marketing strategist who specializes in making complex things meaningful to the people they're built for.
Over 15+ years at organizations including Duke University and MIT, I've worked across engineering, health sciences, entrepreneurship, and technology—building brand awareness, launching new offerings, developing integrated campaigns, and translating technical complexity into clear audience value.
Today, I lead marketing and go-to-market strategy for Duke Engineering, overseeing a portfolio of 25+ graduate engineering programs. My work spans positioning, audience research, customer journeys, paid media, CRM, content, analytics, and agency leadership. I've brought approximately five new programs to market and turned that experience into Duke Engineering's first comprehensive GTM playbook.
What ties the work together is curiosity: about an audience, about the story that matters to them, and about the strategy and systems that drive results.